Senior Creative Art Director
Senior Creative Art Director
Earth Choice wanted to remind Australians that the cleaning products in their homes could be having a serious impact on the health of their families and the environment. But there is a better choice.
Rather than produce another TV commercial, we created the Earth Choice Project, and engaged the entire town of Beechworth to exchange their old chemical cleaning products for Earth Choice, with many locals becoming genuine brand loyalists along the way.
The rest of Australia was invited to nominate their suburb, school or sports club for the next evolution of the project.