Senior Creative Art Director
Senior Creative Art Director
Jim Beam On Campus (JBOC) was the first of its kind in Australia, a program that not only sponsored university campuses, but employed real students to become Jim Beam ambassadors and throw the biggest parties under the banner of JBOC.
The 2013 campaign centred on the idea of ‘Legends of the party’, a poster series showcasing historical party legends, and inviting students to continue the tradition at JBOC events.
The campaign also extended online via a social media competition. Students had to upload a party selfie, and tell us what they were the ‘legend of’ to generate their own JBOC poster. The most votes won a trip to Spring Break, Cancun.