Senior Creative Art Director
Senior Creative Art Director
The Go Forth Project is a video content series we created for Levi’s Australia. The aim was to find out what makes someone a pioneer.
Background: Levi’s global brand strategy was all about heritage. Harking back to the pioneering spirit from which America (and Levi’s) was born.
But Australia doesn’t share America’s history, so we went forth in search of some contemporary Australian pioneers - the famous and the regular Joes – to learn what they've been through, where they're at, and what they want for the future.