Senior Creative Art Director
Senior Creative Art Director
The Communications Council needed to liven up their graduate drive.
They specifically wanted to attract top grads from courses outside of communications, with Law and Psychology a particular focus.The standard info pack and poster weren’t going to cut it, we needed something to grab students attention, and get them to imagine a whole new future...in the communications industry.
The answer: Change your fortune cookies. Not the normal Chinese restaurant fare, these cookies contained a series of thought-provoking fortunes - some funny, some terrifying - designed to make students rethink their career path, and choose the Communications Council grad program.
The campaign really made an impact on campus, with many fortunes being shared on social media.