Senior Creative Art Director
Senior Creative Art Director
Here's a couple great ideas for Nike, but they JUST (didn't) DO IT.
To launch the Australian National Team Kit prior to the 2014 World Cup, we came with a world-first concept, The Kit Channel, a mobile app (utilising augmented reality) that would transform the Socceroos strip into a multimedia channel. The idea is that different parts of the jersey (the player’s name, number, the Nike logo etc.) would unlock different pieces of exclusive content.
Content would include real-time Skype chats with players, locker room cam, gruelling training videos, how-to skills guides, and voting on favourite World Cup moments.
Nike wanted New Zealanders to get behind the All Whites during the World Cup qualification round against Mexico. Our response was All Heart, a concept that grew out of New Zealand’s status as a small country with a big sporting heart.
All Heart is a digital led idea utilising three star All Whites players hooked up to heart monitors, around the clock, for a number of weeks leading up to the qualification match. Their heartbeats feed into a mobile app that makes the phone’s LED light pulse in time with every beat, so the fans can track the athlete’s training and resting all through the rate of their heartbeat.
To amplify the campaign beyond mobile, three giant footballs would be created and installed in the larger cities of NZ. The giant footballs also pulse with light in time with the heartbeats. As the campaign picks up momentum, they journey to Wellington for the final qualifying match.
It all culminates with the awesome spectacle of the All Whites taking the field to a sea of heart-beating smart phones and giant footballs.