Senior Creative Art Director
Senior Creative Art Director
The Melbourne Symphony Orchestra had a loyal, but ageing audience. They’re brief was a simple one: make the MSO an appealing Friday night out for young music lovers.
Our response was Muso, an MSO loyalty club for under 30s offering special VIP events, and the best tickets at a dramatically discounted price.
We launched Muso to market with print, posters, and dynamic display.