Senior Creative Art Director
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TAC - Vanessa

Put simply Vanessa is the first booze bus that anyone has wilfully walked up to, knocked on the door and asked, ‘can I have a breath test, mate?’

The Vanessa Program is a festival activation delivering the message to young Victorians that road safety and good times can go together.

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  During the 2012/13 season the Vanessa Program:   ⁃ Activated at 57 large scale events across Victoria with a total attendance of over 873,000  ⁃ Administered over 27,000 breath tests  ⁃ Engaged with over 25,000 fans through the photo booth

During the 2012/13 season the Vanessa Program:

⁃ Activated at 57 large scale events across Victoria with a total attendance of over 873,000

⁃ Administered over 27,000 breath tests

⁃ Engaged with over 25,000 fans through the photo booth

 In 2013 the program expanded from one to three vehicles, with a shiny, new double-decker Vanessa as the star of the fleet, and digital became a focus with Vanessa’s first iPad videogame.     Here’s a selection of Vanessa work including outdoor, coll

In 2013 the program expanded from one to three vehicles, with a shiny, new double-decker Vanessa as the star of the fleet, and digital became a focus with Vanessa’s first iPad videogame.

 

Here’s a selection of Vanessa work including outdoor, collateral and digital. 

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