Senior Creative Art Director
Senior Creative Art Director
Put simply Vanessa is the first booze bus that anyone has wilfully walked up to, knocked on the door and asked, ‘can I have a breath test, mate?’
The Vanessa Program is a festival activation delivering the message to young Victorians that road safety and good times can go together.
During the 2012/13 season the Vanessa Program:
⁃ Activated at 57 large scale events across Victoria with a total attendance of over 873,000
⁃ Administered over 27,000 breath tests
⁃ Engaged with over 25,000 fans through the photo booth
In 2013 the program expanded from one to three vehicles, with a shiny, new double-decker Vanessa as the star of the fleet, and digital became a focus with Vanessa’s first iPad videogame.
Here’s a selection of Vanessa work including outdoor, collateral and digital.