Senior Creative Art Director
Senior Creative Art Director
With the rise of ready-to-drink spirits, Schweppes needed to reignite Australia’s collective cocktail imagination. We created the Schweppes Alchemist Bar – an online game and competition – to kick start the mixed drink renaissance.
The Alchemist Bar, was a fully-stocked, virtual bar where players could create their very own signature drink, controlling every detail from glass shape, to ice-cubes, spirit, garnish, and the all important finish: the Schweppes mixer.
People named their creations, and shared via social media to be voted on by the public. Final entries numbered in the tens of thousands, and over 100,000 votes were cast.
The winner was named ‘Schweppes Alchemist’, and sent off on a worldwide bar-hop valued at over $70,000.