Senior Creative Art Director
Senior Creative Art Director
As part of the TAC’s sponsorship of the Melbourne Victory, they challenged us to come up with content that would effectively deliver the ‘Wipe Off 5’ messaging to young males soccer fans (risk-takers) online, and in-stadium.
Our response was to show them the Victory players in a way they may not have seen before, at 2000 frames per second. We used super slow mo to break down a range of attacking soccer skills into almost balletic movement, and laid bare the control of the players.